– We transform ROUGH ideas into SMOOTH launches

we transform rough ideas into smooth launches.

Ideas that have been through the Engine

Email Transactions Plugin

The Email Transactions WordPress plugin was commissioned by Event Espresso and built by us to help resolve the need for smooth email deliverability of key transactions. Those who install this plugin are able to use either the Mandrill or PostMark services for delivering their emails.

Event Espresso

Event Espresso is the pioneering, and industry leading WordPress plugin for managing and selling events. We were commissioned by Event Espresso to help rework and launch their new website giving them the ability to increase sales and better serve their customers. We continue to work with this company on a number of projects as well as help improve their core product.

Organize Series

The most downloaded and used series plugin for WordPress was created by our founder over 6 years ago. was also one of the first commercial WordPress plugin websites, created to serve as the commerce engine for all the addons that have been created for the core plugin along with providing support.

Plugin Updates Engine

Still in stealth mode, Plugin Updates Engine was created by our founder to handle the automation of sales, licensing, and serving updates of the Organize Series family of plugins. Since its creation, it has been further developed and is powering the automatic updates of a major WordPress Plugin. Soon it will be our second major web product to be launched on the internets.

Primal WordPress Plugin

Rough Smooth Engine was commissioned by a startup company in Waterloo, Canada, to consult with, develop, and assist in the launch of their first WordPress plugin integrating with their unique service.

WPA Website

Waterloo Pentecostal Assembly is a church based in Waterloo, Canada with a website that has been developed by and in consultation with us. We have contributed to a variety of custom built plugins and theme modifications to help make their ideas for their website come to life.

About Us

We LOVE helping people transform that vague, yet rockin’ internet idea they’ve got in their minds into something better than imagined.  Rough Smooth Engine was founded in September 2010 after we realized that in 12+ years of participating in the web industry we had launched a lot of smooth things from rough ideas. Since then we’ve taken what we’ve learned and helped many others launch their ideas on the internets.

We are specialists who embrace the power of WordPress to fuel the engine that helps get things going on the net.  Our team not only has the skills to develop and get things done, but we also have over 15 years of business and internet experience to help coach you towards the success of your idea.  Essentially taking something rough and making it something smooth and beautiful.

What’s your idea?

Here’s the people that make things happen

Darren Ethier

Founder , Lead Developer , Owner

Nazar Kolivoshka


Contact Us

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